What do MySpace, InnoCentive, Flickr, Second Life, YouTube, Linux, the Human Genome Project and the Chinese Motorcycle Industry have in common? There are examples of mass collaboration — where peers come together to create value.
Thanks to the new web, encyclopedias, jetliners, operating systems, mutual funds, and much else are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive communities, evidence is strong that firms can harness collective capability and genius to spur innovation, growth, and success.
For the first time in Canada, Don Tapscott — one of the world’s leading business strategists — shares insights from his new book (co-author Anthony Williams) Wikimonics: How Mass Collaboration Changes Everything.
“Wikinomics highlights a sea change in business today. Customers have more knowledge and power, corporate boundaries are becoming more porous, and people can now collaborate on a scale previously unthinkable. To understand these changes, why they should be good news for businesses, and how to win in this new world read this book.”
–Gordon Nixon , Chief Executive Officer , Royal Bank of Canada”
To order tables of 10 for this event please call 416-364-5590.
