How does one of Canada’s most trusted retailers compete and win in a rapidly changing world marked by evolving consumer demand, disruptive innovation, and emerging technology? By transforming one of Canada’s oldest loyalty programs – Triangle Rewards – to spearhead innovation and insight for the company. Join Canadian Club Toronto on April 3 to hear from Greg Hicks, President and CEO of Canadian Tire Corporation (CTC), on how Triangle not only provides valuable insights into how to serve Canadians better but opens the door to capitalize on emerging technology and access new revenue streams.
*For virtual attendees, please note that the live stream will begin at approximately 12:40 pm ET & the link will be provided closer to the event date*
Greg Hicks
President and Chief Executive Officer, Canadian Tire Corporation, Limited
Greg Hicks was appointed President and CEO of Canadian Tire Corporation (CTC) in March 2020. With a strategic mindset, tremendous commercial acumen, and the ability to build high-performing teams who deliver exceptional results, Greg has proven himself to be a world-class and purpose-driven leader. Building on the iconic Company’s more than one hundred years of success, Greg has aligned the enterprise to a clear Brand Purpose that We Are Here to Make Life in Canada Better and is driving sustainable, long-term growth that delivers value for all CTC’s stakeholders.
Prior to this appointment, Greg was President, Canadian Tire Retail (CTR), CTC’s largest banner, with more than 500 stores across Canada. In addition to overseeing all aspects of CTR’s business, Greg was accountable for its global operations, eCommerce initiatives and its valued relationship with Canadian Tire’s Associate Dealers. Greg is relentlessly focused on bringing customers the products they want and need to make life in Canada better. He built a world-class Owned Brands portfolio delivering over $4B in sales in 2019, and led the acquisition of Party City’s Canadian business, adding a new trip-driving category and attracting a new customer segment to CTR.
Previously, Greg served as Group Senior Vice-President, Consumer Products & Retail Experience, CTR, where he oversaw its General Merchandise and Automotive businesses and was also responsible for managing Store Experience, Store Operations, Product Sourcing and Quality, including the management of CTC’s Pacific Rim offices in Asia. Greg was instrumental in transforming Canadian Tire’s assortments for Life in Canada, including a renewed focus on Owned Brands, style and design, and new levels of product quality. He has been integral to the Company’s focus on disciplined performance management.
With more than 20 years of retail experience in senior leadership positions, strong management and merchandising experience, Greg has a proven ability to lead teams to success. Before joining Canadian Tire, Greg was the Chief Operating Officer at TSC Stores where he supervised all of TSC’s business operations. Greg has also advised and worked with large multi-national retailers on the development of Canadian strategies.
Greg holds a Bachelor of Arts from the University of Western Ontario and an Honours Business Administration degree from the Richard Ivey Business School. He is a member of CTC’s and the Business Council of Canada’s Boards of Directors and was previously a Trustee for CT REIT and the former Chair of the Retail Council of Canada. Greg was named Distinguished Canadian Retailer of the Year by the Retail Council of Canada in 2023 and is a past recipient of Canada’s Top 40 under 40 Award.
